Asia Pacific Travel Marketing Services (APTMS), today reveals its new trading name, Linkd Tourism, as part of a company rebrand.
Following extensive market research, it became evident that the name APTMS no longer best represented the services or personality of the company, spurring the creation of a new brand that incorporated what it does within the name, linking tourism products and destinations to the Australian and New Zealand market, reaching the target audience for each of its partners.
Owner and Managing Director, Kylee Kay, purchased the company in 2009, and in the last decade has led the business from a sales and reservations office primarily for touring product, to a full service representation agency for a mix of travel brands, whilst successfully retaining its long-term clients, such as Alamo Rent A Car, which has been a partner for more than 30 years.
As the team has evolved, further experience in destination representation has shaped the direction of the company and in 2018 the agency landed its first destination client, Colorado Tourism Office. The appointment followed Managing Director, Kylee Kay, completing a two year term as President of the Visit USA tourism body. A new office was also opened in the Surry Hills area of New South Wales at the end of December, solidifying Linkd Tourism’s expanding Sydney-based team. The new year also signalled a relocation of the company’s existing head office in Burleigh Heads.
The team celebrated the launch of Linkd Tourism with industry partners in Sydney this week. A selection of photos can be seen below:
Thanks to all our partners and industry colleagues for your support over the years and we look forward to working with you all in the next chapter of our company history.