Aqua-Aston Retail Partnership.
The Challenge
Increase brand awareness and increase sales for one of the 50 hotels and resorts managed by Aqua-Aston Hospitality in the Australian market. Align with a retail partner with a relevant target audience and reach for a 3* property in Waikiki for maximum return on investment.
Our Role
- Negotiated tactical deal with the hotel and HOOT
Holidays for a consumer campaign - Manage all aspects of the campaign
- Provide all assets including images, rate sheets and
product information.
The Results
- Press advertising
– 2 x Sunday Telegraph Sydney ad placements.
– 2 x EDMs distributed to HOOT’s 103,000 subscribers during the campaign.
– 4 x Facebook posts to HOOT’s page with 103,000 followers. Results: 125K reach, 2,743 likes, and 7,960 post-clicks. - Campaign value: $95,000.
- The hotel received maximum exposure as the key selling lead-in package of the campaign.
- 180% increase in room nights quoted.
- Secured another Hawaii campaign with HOOT with the same hotel 3 months later.
