Aqua-Aston Retail Partnership.

One of Aqua Aston Hospitality's beach side resorts in Hawaii

The Challenge

Increase brand awareness and increase sales for one of the 50 hotels and resorts managed by Aqua-Aston Hospitality in the Australian market. Align with a retail partner with a relevant target audience and reach for a 3* property in Waikiki for maximum return on investment.

Our Role

  • Negotiated tactical deal with the hotel and HOOT
    Holidays for a consumer campaign
  • Manage all aspects of the campaign
  • Provide all assets including images, rate sheets and
    product information.

The Results

  • Press advertising
    – 2 x Sunday Telegraph Sydney ad placements.
    – 2 x EDMs distributed to HOOT’s 103,000 subscribers during the campaign.
    – 4 x Facebook posts to HOOT’s page with 103,000 followers. Results: 125K reach, 2,743 likes, and 7,960 post-clicks.
  • Campaign value: $95,000.
  • The hotel received maximum exposure as the key selling lead-in package of the campaign.
  • 180% increase in room nights quoted.
  • Secured another Hawaii campaign with HOOT with the same hotel 3 months later.