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Ben Urquhart
Marketing Director
I have had the joy of working across multiple domestic and international destinations at both Regional, State and National Tourism Board levels. In all my roles I’ve managed the development, implementation & evaluation of integrated strategies to drive positive visitation for destinations.
Work History
Prior to joining Linkd I project-managed a wide variety of projects with a $4.75million budget for Tourism Central Australia under the Australian Federal Government’s Recovery for Regional Tourism grant to drive domestic spend and visitation to the Red Centre whilst international borders were closed during the pandemic.
In previous agency roles, I have been the Australian Marketing Account Director for Vanuatu Tourism Office and the Australian Marketing Account Director for I Love New York. Some of my highlights include: assisting in the development of a new global brand strategy for Vanuatu Tourism; leading a local marketing development plan for the adventure seeker market and managing a complex six-month joint project between the Vanuatu Tourism Office, Melbourne Airport, Airports Vanuatu International and Air Vanuatu to launch direct flights from Victoria to Vanuatu.
Alongside my love of travel marketing I am a passionate digital marketer, my experience in the digital sphere ranges from building and updating websites, ensuring SEO enhancement, leading influencer and digital focused campaigns and social media.
Education
- First Class Masters in International Business – Edinburgh University
Countries Visited
Egypt, Tunisia, Morocco, Spain, Portugal, France, Germany, United Kingdom, Denmark, Austria, Italy, Greece, Croatia, Turkey, Cyprus, United States of America, Mexico, Panama, Colombia, Ecuador, Peru, Bolivia, Chile, Brazil, Argentina, Thailand, Laos, China, Vietnam, Cambodia, Myanmar, India, Bangladesh, Hong Kong, Macau, Maldives, Malaysia, Indonesia, Australia, New Zealand, Fiji, New Caledonia, Samoa, Vanuatu, Japan, Philippines, Israel, Jordan, Palestinian Territories, Singapore, Netherlands, Vatican City, Cook Islands, Uruguay and Sri Lanka
Last Trip Destination
Mexico City, Mexico
Prior Trip Destination
Bangkok, Thailand
Next Trip Destination
Barcelona & the Costa Brava, Spain
Money No Object Purchase
A yacht to sail around the Med
Most Defining Phrase
“And into the woods I go, to lose my mind and find my soul.” ― John Muir
Any 10 For Dinner
Richard Branson, Alan Joyce, Maureen Wheeler, Tony Wheeler, Graham ‘Skroo’ Turner, Rafat Ali, Jayne Hrdlicka, Phillipa Harrison, Bill Bryson, Michael Palin
Contact
Email: ben@linkdtourism.com