Ben Urquhart

Marketing Director

I have had the joy of working across multiple domestic and international destinations at both Regional, State and National Tourism Board levels. In all my roles I’ve managed the development, implementation & evaluation of integrated strategies to drive positive visitation for destinations.

Work History

Prior to joining Linkd I project-managed a wide variety of projects with a $4.75million budget for Tourism Central Australia under the Australian Federal Government’s Recovery for Regional Tourism grant to drive domestic spend and visitation to the Red Centre whilst international borders were closed during the pandemic.


In previous agency roles, I have been the Australian Marketing Account Director for Vanuatu Tourism Office and the Australian Marketing Account Director for I Love New York. Some of my highlights  include: assisting in the development of a new global brand strategy for Vanuatu Tourism; leading a local marketing development plan for the adventure seeker market and managing a complex six-month joint project between the Vanuatu Tourism Office, Melbourne Airport, Airports Vanuatu International and Air Vanuatu to launch direct flights from Victoria to Vanuatu.


Alongside my love of travel marketing I am a passionate digital marketer, my experience in the digital sphere ranges from building and updating websites, ensuring SEO enhancement, leading influencer and digital focused campaigns and social media.



  • First Class Masters in International Business – Edinburgh University

Countries Visited

Egypt, Tunisia, Morocco, Spain, Portugal, France, Germany, United Kingdom, Denmark, Austria, Italy, Greece, Croatia, Turkey, Cyprus, United States of America, Mexico, Panama, Colombia, Ecuador, Peru, Bolivia, Chile, Brazil, Argentina, Thailand, Laos, China, Vietnam, Cambodia, Myanmar, India, Bangladesh, Hong Kong, Macau, Maldives, Malaysia, Indonesia, Australia, New Zealand, Fiji, New Caledonia, Samoa, Vanuatu, Japan, Philippines, Israel, Jordan, Palestinian Territories, Singapore, Netherlands, Vatican City, Cook Islands, Uruguay and Sri Lanka 

Last Trip Destination

Mexico City, Mexico

Prior Trip Destination

Bangkok, Thailand

Next Trip Destination

Barcelona & the Costa Brava, Spain

Money No Object Purchase

A yacht to sail around the Med

Most Defining Phrase

“And into the woods I go, to lose my mind and find my soul.” ― John Muir

Any 10 For Dinner

Richard Branson, Alan Joyce, Maureen Wheeler, Tony Wheeler, Graham ‘Skroo’ Turner, Rafat Ali, Jayne Hrdlicka, Phillipa Harrison, Bill Bryson, Michael Palin


Let’s Chat

We don’t have clients, we have partners. Let us show you how we can build your brand in Australia & New Zealand.