Agent Engagement
520+ agents trained
Conversion
1,300+ Room nights
Trade Partners
45+ key partners
Linkd tourism Drives Visitation to Kyushu with trade, PR and Marketing Representation
Linkd Tourism has achieved notable success in establishing Kyushu’s local footprint within the Australian market since 2021. Functioning as the representative entity for Kyushu in Australia, Linkd Tourism manages Public Relations, Trade, and Consumer Marketing on behalf of the region.
Objective:
Our objectives encompass the development of awareness and consideration for Kyushu as an enticing and novel destination to drive demand and conversion directly for industry and local wholesalers and trade partners. We seek to attract both new and returning Australian visitors to Japan and foster increased visitation to the region.
Insight
While Australians have a deep affection for Japan, initial visits often follow the well-trodden “Golden Route.” However, there is a growing trend among repeat visitors to explore beyond the conventional path, leading to increased dispersal across various Prefectures in Japan. This emerging pattern presents a strategic opportunity for Kyushu to capitalise on to drive higher visitation and expenditure within the region.
Our Successes So Far
We have firmly established Kyushu’s presence in the market via our efforts outlined above and will continue to grow visitation via ongoing initiatives:
- Research targeting 750 high-propensity Australian travellers to understand their habits and interest in Kyushu.
- Established a comprehensive local website for trade and media, serving as a one-stop-shop for Kyushu destination information.
- Identified and engaged with the top 45 Australian travel trade partners, maintaining relationships, and adapting to market changes.
- 5,000+ agents reached each month with a Kyushu-specific newsletter whilst 520 agents have been trained via webinars and 420 sales calls have been conducted to educate agents on the region.
- Hosted various trade famils and as a result a range of new product itineraries were launched – to date these new itineraries and packages have resulted in 1,307 (and growing!) additional visitors to Kyushu. New product has been launched with Scenic, Japan Holidays, JTB and others.
- Organized four key partner agent events in Brisbane, Melbourne, and Sydney, fostering connections and showcasing Kyushu through unique experiences. Additionally, we have represented Kyushu at events, including JNTO Roadshows.
- Initiated and managed cooperative and consumer campaigns for impactful promotions. We have worked successfully with Inspiring Vacations, Flight Centre, Ignite Touring Group, Wendy Wu, Dealsaway, MW Tours, Crooked Compass, Adventure World and Expedia to date.
- Hosted various media famils resulting in coverage in Tier 1 publications such as Traveller SMH, The Australian, Australian Financial Review, Signature Luxury Travel, Escape, Explore, Delicious, Holidays with Kids and Good Weekend.
our work so far
What Our Trade Partners Say About our work with kyushu
I am extremely delighted to advise that our first Kyushu tour was remarkably successful with ALL customers thoroughly enjoying the itinerary. Having customers experience and love the destination, wanting to return to Kyushu and recommend our trip to their friends and family is invaluable and powerful in the long run. I am confident the continued promotion of the tour and highlighting destination will inspire more travellers to the region.
What Our Trade Partners Say About our work with kyushu
Kyushu is incredible, I was super impressed how it balances all the ingredients we know and love about Japan. The food, the culture, friendly people, onsens and temples gives a more local experience and takes you off the beaten track. Thank you to Kyushu Tourism and Linkd Tourism for hosting this amazing trip showcasing this new destination. I will be sure to share my experiences which will be invaluable to assisting in future product development for the region.