Case Study

JNTO Retail Travel Agent Familiarization Trips – New Zealand
  • 11 Agents

    Agents hosted
  • 100%

    Very Satisfied results
  • 135%

    Increase in passengers sold

JNTO and linkd Tourism showing Agents an unforgettable side of Japan

Linkd Tourism collaborated with the Japan National Tourism Organization to orchestrate and curate two exhilarating familiarisation trips. These bespoke journeys were designed for an exclusive group of 11 top selling New Zealand travel agents, aiming to immerse them in the rich tapestry of Japan’s cultural wonders. The purpose? To elevate their expertise, boost product knowledge, and instil unwavering confidence in showcasing Japan’s myriad attractions to their esteemed clientele. The famils resulted in a profound connection between the agents and the destination, ultimately transforming them into unparalleled ambassadors of Japan and it’s travel experiences. 


Our Role:

Linkd Tourism managed the itinerary creation, recommendation of agents, Linkd Tourism also provided a Japanese speaking Linkd Host with travel agency experience to ensure cultural smoothness. 



To educate agents via informative and exciting familiarization trips to drive future high value bookings to Japan 


The biggest focus New Zealand focus for travelling in Japan is the ‘Golden Route’ followed by regions popular for snow.


The crafted itineraries were designed to include unique and bespoke experiences to give the agents a viewpoint of these popular areas.    

What we did

  1. Conceived and executed two distinctive and unforgettable familiarisation trips, strategically spotlighting unique regions of Japan. 
  2. Maintained continuous communication with the JNTO Sydney office, ensuring the seamless alignment of the crafted itinerary to JNTO’s organisational goals. 
  3. Handled all logistics with precision, confirming accommodations, flights, and activities to guarantee a flawless experience. The travel arrangements were made by Linkd in both Japanese and English. 
  4. Conducted thorough interviews with all participating travel agents to ensure they were aware of the itinerary and it’s experiences plus anticipated outcomes. 
  5. Provided a dedicated host from Linkd Tourism, ensuring that every question and concern was expertly addressed throughout the entirety of the trip and to ensure a high level of participant satisfaction. 

The Results

The campaign exceeded expectations with remarkable results. 


Exceeded expectations of number of agents hosted – with 11 enthusiastic participants joining the famils (surpassing the initial KPI of 10, thanks to agile budget considerations). 


An astounding 100% of participating agents left not just satisfied, but very satisfied with the experience (results from post famil survey). 


We shattered records with a remarkable 135% increase from the targeted 400 to a phenomenal actual count of 540 passengers sold post-famil, demonstrating we helps the agents fall in love with and learn how to sell Japan as a premium destination. 

I can honestly say it was the best famil I have ever taken part in.

I feel that we were given a cross section of authentic experiences, including eating local dishes, tourist sights, attractions and activities and hotels. I have come back passionate about sending clients to Japan and helping my colleagues sell it as well.

Part of the reason it was such a success is the thoughtful planning by JNTO and Linkd Tourism that we got to experience Japan rather than just look at hotels and do the tourist attractions. The other reason is the passion and helpful advice from Lawson. Japan is an intricate destination to understand, and Lawson was patient and passionate at all times when it came to giving us information.
Michelle Sutton
Travel Advisor, Quay Travel
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