EagleRider Sales Representation.

Eagle Rider Motorcycles

The Challenge

Achieve growth from the Australian and New Zealand market with no previous in-market representation. Proactively promote motorcycle travel to USA to the consumer and travel trade through effective sales, marketing and PR applications.

Our Role

  • Build relationships with existing contracted accounts.
  • New business development.
  • Contracting – facilitating new agreements and renewing existing account contracts.
  • Training wholesale management, reservations teams and retail travel agents.
  • Coordinate product seminars face-to-face or via webinar.
  • Participate in trade and consumer events.
  • Work with key partners in market to increase brand awareness e.g Harley-Davidson.
  • Press releases, media placement, media famils, brand
    partnerships, campaigns and sponsorships.
  • Develop sales and marketing materials for effective
    promotion of EagleRider.

The Results

  • Representation commenced in 2014, in the first year sales grew to $1.2 million.
  • In 2015 sales grew to $1.8 million.
  • In 2018 we achieved over 65%  growth annually.