Linkd Tourism has been appointed by Ishikawa Prefecture to provide seasonal PR representation in Australia and New Zealand, as growing numbers of visitors from Down Under have established Australasia as a desirable target market for the Japanese region.
Linkd Tourism will position Ishikawa Prefecture and its capital city, Kanazawa, as an opportunity to see the ‘real’ Japan year-round as part of an alternative Golden route between Tokyo and Kyoto, or as an add-on to a ski holiday in neighbouring Nagano Prefecture, utilising the efficient transport links available. This marks the first step into the Australasian market for the region.
With international visitor room nights totalling 606,000 each year, Ishikawa is located on Japan’s central western coastline of Honshu, the main island, and is characterised by its peaceful, historic atmosphere; traditional culture; natural beauty; hot springs and local cuisine. Away from the tourist trail, the region is easily accessible with a direct 2-hour 30-minute Shinkansen bullet train service from Tokyo or flights to its regional airport (Komatsu) operating from Hokkaido, Tokyo Haneda and Tokyo Narita.
Visitors can experience authentic Japanese culture in many ways throughout Ishikawa, from making their own creations at a Gold Leaf Workshop to attending a Tea Ceremony in Kanazawa’s prestigious Kenroku-en Garden or sampling their own dishes in a traditional Japanese cooking lesson. On the Noto Peninsula, visitors can discover the untouched nature and traditions weaved into the everyday life of locals. Kaga – the southern area of the Prefecture – offers natural hot springs which have been synonymous with Japanese wellness for centuries.
For further information about Ishikawa, please visit https://www.hot-ishikawa.jp/english/