10 September – Sydney, Australia
Award-winning travel PR agency to lead communications strategy for the luxury expedition cruise line across the ANZ market.
Linkd Tourism, an award-winning travel and tourism marketing communications agency, has been appointed the Australian PR agency of record for Swan Hellenic Cruises, a specialist in cultural expedition cruising. The appointment sees Linkd Tourism lead public relations strategy and media engagement for Swan Hellenic across Australia and New Zealand, with a focus on driving brand awareness and supporting bookings growth in one of the cruise line’s key international markets.
The partnership brings together Swan Hellenic’s positioning as a progressive, innovative operator in small-ship expedition cruising with Linkd Tourism’s track record in the cruise sector, where agency personnel have represented five major cruise brands.
Emma Prineas, Linkd Tourism’s General Manager of PR & Marketing, said, “The Linkd PR team has significant experience in the cruise sector, and we’re excited to be able to work with a brand that has such a clear vision of its offering and points of difference. What’s particularly exciting in our region is Swan Hellenic recently announcing an expansion of its 2027 Asia-Pacific deployment.”
“With Linkd’s rich history of PR outcomes in the travel sector, combined with the company’s ethos of innovation and transparency, they were a natural fit for Swan Hellenic,” said Kirsty Fruin, Sales Director Australia & New Zealand, Swan Hellenic Cruises.
Swan Hellenic’s Chief Commercial Officer, Mario Bounas, will be visiting Australia for Cruise360 in September, where he’ll be an international panellist.
Key Facts
Agency appointed: Linkd Tourism
- Client: Swan Hellenic Cruises
- Role: PR Agency of Record, Australia
- Objective: Drive brand awareness and bookings growth in the Australian market
- Agency’s cruise sector experience: Five major cruise brands represented to date
Frequently Asked Questions
Who is Swan Hellenic Cruises’ PR agency in Australia and New Zealand?
Linkd Tourism is the appointed PR Agency of Record for Swan Hellenic Cruises in Australia, responsible for the brand’s PR strategy and media engagement in this market.
What does the Linkd Tourism and Swan Hellenic partnership involve?
Linkd Tourism will manage public relations and media strategy for Swan Hellenic Cruises across ANZ, aiming to build brand awareness in these markets.
Why did Swan Hellenic choose Linkd Tourism?
Swan Hellenic cited the Linkd Tourism teams’ track record of PR outcomes in the cruise sector and its focus on innovation and transparency as key reasons for the appointment.
-ENDS-
CONTACT DETAILS:
ABOUT LINKD TOURISM:
Linkd Tourism specialises in connecting tourism brands to Australian and New Zealand travellers through PR, marketing and sales representation services.
In 2026, the company celebrates 40 years and attributes its long-standing success to a fluid understanding of its clients’ requirements and the travel industry environment, both in Australia and New Zealand. Looking ahead, we are excited about the opportunities that lie in expanding our services and client base, and we remain committed to delivering exceptional results for our clients.
Linkd Tourism represents, among others, Alamo Rent-A-Car, Aqua-Aston Hospitality, Arizona Office of Tourism, Aspen Snowmass, Colorado Tourism Office, The Great American West, GALTA, Hong Kong Tourism Board, Kyushu Tourism Organisation, New York State Office of Tourism, Okinawa Tourism, Visit Seattle and State of Washington Tourism, Swan Hellenic Cruises, Travel Portland and Visit Anaheim.