Linkd Tourism chosen by New York State Tourism as Australian and New Zealand representation agency

27 Mar 2023

27 March 2023: Linkd Tourism has been chosen by New York State’s Division of Tourism to serve as its Australian and New Zealand in-market representative, responsible for travel trade sales, marketing and public relations efforts. Linkd Tourism will focus on driving visitation throughout the state, encouraging Aussie and Kiwi travellers to spend more time exploring the rich and extensive range of visitor experiences available across New York’s 11 travel regions.

“We are delighted to work with Linkd Tourism on promoting the many and varied ways to experience New York State,” said Ross Levi, Vice President and Executive Director of New York State’s Division of Tourism. “Australia and New Zealand are key markets for our tourism businesses, and we place great emphasis on specialist tour operators and travel agents who are essential to our international visitation. The expertise and connections Linkd maintains within the industry, coupled with their ability to tell our stories with flair, will be key in encouraging more travellers to discover New York State.”

Located in the northeastern United States, New York State is well-known as the home of the country’s largest and most populous city – New York City – and the mighty Niagara Falls, but the state’s varied geography and opportunities for rewarding leisure travel extend much further. From hiking and biking in the Adirondacks, to exploring wine trails in the beautiful Finger Lakes, enjoying a ski and spa getaway in the Catskills, or honouring the history of Revolutionary War and Underground Railroad at sites in the Capital-Saratoga region, discovering contemporary art and historic homes in the Hudson Valley, or relaxing on a Long Island beach, each of the state’s 11 travel regions offer distinctive and memorable experiences.

“When international travellers hear ‘New York’ their first thoughts are often of skyscrapers, city lights, Broadway shows and the Statue of Liberty. Our other regions offer rich culture and history, stunning landscapes, and endless year-round opportunities to explore the great outdoors. Linkd Tourism will be a key partner in our quest to increase awareness and welcome more visitors to destinations across the state,” Levi said.

Linkd Tourism’s strategic director Michael Cassis will direct the marketing and campaigns strategy, with Millie Browne as Trade Account Director and Dana Craven as a key contact across the trade. In New Zealand, Regional Account Manager Elaine Patton will be the main point of contact. PR and marketing plans will be directed by Linkd Tourism’s PR Director Polly Simmons, with PR Manager Trina Shepherd implementing and overseeing all PR and media activity for the account.

Linkd Tourism Managing Director and Owner Kylee Kay said, “We are very enthusiastic about working with New York State Tourism to promote the ‘I LOVE NY’ messaging and our dynamic team are eager with new ideas and marketing strategies to inform, educate and convert our travel market. The combination of city and outdoor adventures in New York State is very appealing and with travel currently booming, it’s the perfect time for Australians and New Zealanders to extend their itinerary and enjoy the adventures that New York State has to offer.”

Linkd Tourism’s international travel trade and media representation also includes Colorado Tourism Office, Arizona Office of Tourism, The Great American West (trade), Washington State Tourism, Hong Kong Tourism Board and Kyushu Tourism Organization

For more information please contact:


Trade Enquiries

Millie Browne – Trade Director

Email:  Phone: +61 493 518 770


Elaine Patton – New Zealand Regional Manager

Email: Phone: +64 272 430 507


Media Enquiries

Polly Simmons – PR Director

Email:  Phone: +61 481 747 223


Trina Shepherd – PR Account Manager

Email: Phone: +61 416 015 135



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New York State is a premier vacation destination with world-class attractions, picturesque natural beauty, locally sourced cuisine and a booming craft beverage scene, an array of accommodations, and iconic, year-round festivals and events. Its 11 diverse vacation regions feature some of the world’s top ranked beaches; two out of America’s top three favourite state parks; breathtaking Niagara Falls; more ski areas than any other state; one of the nation’s longest foliage seasons; multiple Halls of Fame; North America’s longest, fastest and highest zipline; the largest publicly protected area in the contiguous United States; and the country’s longest multi-use trail. Add in the state’s unique museums, historic landmarks, cultural sites, charming small towns and urban playgrounds, and it’s no wonder New York has been consistently chosen as a top getaway by travel publications and experts.


Linkd Tourism specialises in connecting travel brands and destinations to Australian and New Zealand travellers through PR, Marketing and Sales representation services. In 2023 the company celebrates 36 years and attributes its long-standing success to a fluid understanding of its clients’ requirements and the travel industry environment both in Australia and New Zealand. Linkd Tourism represents Alamo Rent-A-Car (North America), Aqua-Aston Hospitality, Arizona Office of Tourism, Colorado Tourism Office, EagleRider Motorcycles USA, Kyushu Tourism Organization, Seattle and Washington State and Visit Anaheim (AU PR only). 


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