26 August – Sydney, Australia
Specialist travel and tourism agency Linkd Tourism is continuing its growth trajectory, adding four significant new clients to its roster: Sentosa Development Corporation, ProColombia Tourism Management, Samoa Tourism Authority and Kintetsu Group Holdings.
The new business spans a broad scope of services, with Linkd delivering social media and influencer programs, events and roadshows, trade engagement, and generative search optimisation for the incoming clients.
Linkd Tourism Managing Director Kylee Kay said the client wins reflected the strength of the agency’s reputation in market.
“Linkd Tourism has been growing from strength to strength this year, and our client growth in the marketing and digital projects space – in both B2C and B2B environments – is a testament to the positive word of mouth that Linkd is seeing from our existing relationships,” Ms Kay said.
Linkd Tourism has already been in market delivering for its new clients. The agency recently held roadshows for both Sentosa Development Corporation and ProColombia Tourism Management, attracting more than 250 trade attendees across Sydney, Melbourne, Brisbane and Perth.
Emma Patricia Ramirez Guerrero, Senior Advisor, ProColombia Tourism Management said: “We chose Linkd to lead this important tactic in the Australian market, drawn by their strong reputation and innovative approach. Their performance has been excellent, and we’re looking forward to building on this as a long-term partnership.”
Reflecting its growth, the business has also made a number of appointments within the team. Millie Browne moves to General Manager, Trade and Operations, while Emma Prineas moves into the role of General Manager, Public Relations and Marketing, both working under the leadership of owner and founder Kylee Kay. Cathy Xu moves into the position of Marketing and Campaigns Director, Mel Newton moves into the Trade Director role, with Sally Miles moving into an Associate Director position, leading a specialist Japan sub-team. Lawson Dibb returns to the Linkd team, after a period away, further bolstering the agency’s strength in supporting regions within Japan.
Managing Director Kay said “The Linkd team has continued to evolve to reflect both the growing full-service needs of our partners, and the changing travel landscape. We continue to be fully focussed on delivering excellence for our clients, and this is reflected in our current finalist position for 4 major awards. I can’t wait to see what this team does next.”
-ENDS-
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ABOUT LINKD TOURISM:
Linkd Tourism specialises in connecting tourism brands to Australian and New Zealand travellers through PR, marketing and sales representation services.
In 2026, the company celebrates 40 years and attributes its long-standing success to a fluid understanding of its clients’ requirements and the travel industry environment, both in Australia and New Zealand. Looking ahead, we are excited about the opportunities that lie in expanding our services and client base, and we remain committed to delivering exceptional results for our clients.
Linkd Tourism represents, among others, Alamo Rent-A-Car, Aqua-Aston Hospitality, Arizona Office of Tourism, Aspen Snowmass, Colorado Tourism Office, The Great American West, GALTA, Hong Kong Tourism Board, Kyushu Tourism Organisation, New York State Office of Tourism, Okinawa Tourism, Visit Seattle and State of Washington Tourism, Travel Portland and Visit Anaheim.