PR Executive

Title: PR Executive

Hours: 4 days per week – 30 hours, with the view to expand to full time if desired

Location: Sydney – Glebe/Surry Hills, NSW (work from home initially)


Are you a media and PR dynamo that is keen to accelerate your travel PR and Marketing career in a creative and energetic agency? A fantastic role has become available for a highly capable and enthusiastic individual to join a leading travel representation specialist, Linkd Tourism.


The successful candidate can expect to learn from an experienced team of travel-loving professionals in a hands-on environment across some exciting U.S. based destination and tourism product accounts, with the opportunity to apply and enhance your existing skills within the world of travel PR and marketing.


As international travel bounces back, be part of the movement.


The role:

Reporting to the Trade Director and PR Director, the focus of this role is to develop and promote a number of key tourism accounts to media. Within this, you will deliver and track integrated trade co-op campaigns, develop and execute PR and media campaigns and strategies, consumer marketing campaigns and create exciting itineraries, pitches and newsletter content, events and industry relationships. 


Key responsibilities include:


  • Creating and maintaining relationships with key trade, media, influencers and industry personnel

  • Delivering marketing campaigns from conception to end across trade, media and consumer facing platforms

  • Developing strategic and creative proposals and ideas

  • Creative proactive and reactive media relations

  • Newsletter / pitch writing and distribution

  • Monitoring the media and pouncing on new opportunities

  • Creating and managing media and trade events

  • Arranging media, product manager and travel agent visits to destinations

  • Creating trade and media partnerships

  • Delivering training sessions to trade personnel (backup only)

  • Managing a media database and product inventories

  • Maintaining strong, ongoing relationships with clients with daily communication and international conference calls

  • Budget management

  • Compiling reports

You must have:

  • 2-3 years’ experience in a travel, marketing or PR role

  • Solid understanding of Australia’s evolving media landscape, including new media and influencers, as well as Australia’s key news and magazine brands

  • A sound understanding of the tourism sector

  • Excellent verbal and written communication skills. Writing skills should include native copy, strategy, presentations, media release structure and effectiveness and understanding of best practice in pitching to media

  • A can-do attitude, results oriented and a thirst for making things happen

  • Should have experience or basic awareness in digital marketing

  • Familiarity or experience with Mailchimp, Asana, Sharepoint, Slack and google docs well-regarded

  • Network of media contacts across trade and consumer media titles well-regarded

  • Strong organisational skills and the ability to multi-task all day, every day

  • Self-motivation, discipline and accountability

  • A passion for travel

  • A team player attitude

  • Ability to work from home (transferring to Sydney based office in the future)

  • Eligibility to work in Australia without the need for sponsorship


About the company:

Linkd Tourism is one of Australia’s leading international travel representation companies, providing sales, marketing and PR services for international tourism-related brands and destinations within the Australia and New Zealand travel and leisure markets. With a reputation spanning more than 30 years and recently being recognised as a finalist for Employer of the Year in the Women in Travel Awards, this is a great chance to join a fun, experienced, passionate and supportive team in a fantastic industry at a time of resurgence.

The role will be based from home to begin with and will have regular contact with the Sydney and Queensland based teams and with clients. Office hours are 9am – 5.30pm with some flexibility required to work at events and be based in a Sydney office 2 days minimum fortnightly in the future.


How to apply:

To apply, please email your resume, covering letter and contact details to [email protected]

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