Marcom & Creative Consultant
Vanessa Richards is an entrepreneur and an internationally acclaimed c-suite marketer,
creative director, writer, event director and visionary. Her 16 year career has seen her sit on
senior leadership teams for some of the biggest players in the Travel, Media, Entertainment and
Music industries globally (Nova Entertainment, Vevo, Southern Cross Austereo, Excite Holidays,
bellabox, the BBC and Hearst Magazines).
In 2020, Vanessa launched her own creative marcom consultancy, Calico Jagger to take
tourism brand amplification to new heights. She is thrilled to bring her extensive experience and
market knowledge to Linkd. At the end of the day, destination marketing is about creating a
connection with the heart that’s reading, watching or listening to the content or information being
provided. The goal is help them find something relevant within it, to inspire. Travel is built on
Vanessa isn’t your average operator. She doesn’t start and stop with traditional tourism models
– she combines creativity with science to deliver out of the box solutions that meet the industries
commercial objectives and acceleration plans. If there is one thing Vanessa knows how to do,
it’s to make something known. An innovator by nature, she is a true content generator.
Analysing, strategising, planning, writing, producing, directing, creating until her imagination
comes to life. An ideas person with the ability to do. She has both a creative & strategic mind.
Vanessa has also brought to life hundreds of events across her career from small intimate VIP
affairs, to gigs, music festivals, bespoke destination weddings, corporate parties, to out of the
box concepts that wow on both a local and global scale. Some of her most notable events
include Nova’s Red Room, the Live at the Chapel Series, World Famous Rooftop, Stereosonic
Festival, Powderfingers In-Flight Concert, Telstra Road to Discovery and BBC Live Lounge. She
has worked with some of the biggest musicians and celebrities in the world and knows how to
throw one hell of an event.
Mastering a Communications/Law degree and having been on executive teams from the age of
25, Vanessa isn’t afraid to push boundaries. That falls into her leadership qualities, moving
mountains to ensure her teams are empowered and motivated. Inspiring people is what she is
Accreditations, Memberships, Awards & Affiliations:
- Marketer of the Year 2019 World Travel Awards, UK
- Mentor of the Year 2019 Travel Weekly, Women in Travel Awards
- Marketer of the Year 2018 Travel Weekly Women in Travel Awards
- Chairman’s Circle Honoree 2017, 2018, 2019
- MFA Gold Award Best Integrated Media Campaign – 2016
- Australian Commercial Radio Award – Best Multimedia Execution – Stereostar 2012
- Australian Commercial Radio Award – Best Multimedia Execution – The Playlist Project
- Australian Commercial Radio Award – Best Station Promotion “Jetstar Powderfinger
Inflight gig” – 2010
- Australian Commercial Radio Award – Best Promotions Director – 2010
- Australian Commercial Radio Award – Best Newcomer Off Air – 2004
- Mumbrella 30 under 30
- Austereo Award – 5 x time winner
Bachelor of Communications/Law
Countries Visited: I have now been to over 60 countries and counting. United States of
America, France, Italy, Greece, Germany, Belgium, Switzerland, Croatia, England, Wales,
Scotland, Monaco, Spain, Sweden, Hungary, Portugal, Austria, Ireland, Denmark, Netherlands,
Turkey, Cyprus, Georgia, Luxembourg, Malta, Serbia, Czech Republic, United Arad Emirates,
Singapore, Thailand, Vietnam, Hong Kong, India, Morocco, South Africa, Philippines, Indonesia,
Maldives, Japan, Malaysia, Jordan, Lebanon, Oman, Qatar, New Zealand, Fiji, Samoa, Cook
Islands, New Caledonia, Vanuatu, Canada, Mexico, Antigua, Bahamas, Barbados, Kenya,
Mauritius, Poland, Seychelles, Solomon Islands, Tonga.
Upcoming Trip Destination: Everywhere. Anywhere. It is very rare for me to sit still. I am a
child of the world and carry an air of freedom with me wherever I go. Covid-19, has certainly
stopped us in our tracks, however the minute we can travel Internationally again, I will be
heading to Mykonos, Greece. It has my heart. I have been wandering the whitewashed streets
every summer throughout my 20s and now 30s. Greeted with the same smiling faces and skin
brushing breezes. Heaven.
Last Trip Destination: France and England.
Prior Trip Destination: USA to two of my favourite places in the world, New York City, NY and Santa Monica, CA.
Most Defining Phrase: Surround yourself with great people and great things will happen.
Any 10 for Dinner: John Lennon, Paul McCartney, George Harrison, Ringo Star (I am counting them all as one – The Beatles). F. Scott Fitzgerald, Frank Sinatra, Henry Cavill, Plato, Bridgette Bardot, Kobe Bryant, Bob Dylan, Cleopatra, Freddie Mercury, Gene Kelly.